Who We Are
Kelly Colbert, Marketing Director, Empire Bluecross/Blueshield
As Marketing Director for Empire BlueCross BlueShield, Colbert has overall responsibility for the creation and implementation of all advertising and acquisition marketing efforts. Her advertising responsibilities include innovating within the, sponsorship, guerilla and digital channels. She is also responsible for all direct marketing activities.
Prior to joining Empire BlueCross BlueShield, Ms. Colbert held senior marketing and business development positions at Young & Rubicam, the IAB, Word of Net, Bpath, AdForce, Reuters NewMedia, and Competitive Media Reporting.
Kelly is a member of Virilion's four-member advisory board, which provides insight and strategic advice to Virilion's management team.