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Corporate Responsibility Comes of Age on MySpace
05/21/2007
Virtually every organization, whether it’s a major company or a tiny non-profit organization, wants to know how to engage their audience and drive real, meaningful action. And your job at your organization is to help them do that. Technology, and especially the internet, provides both venues and tools for making this happen. They facilitate discussion of ideas, sharing of opinions, and meaningful and measurable engagement. But what makes it successful? In May 2007, Jason McQueen went to Austin for the Imedia Connection Brand Summit and spoke with a distinguished panel from MySpace, Cone Interactive and our Virilion client from UNICEF, Stephen Cassidy, on what companies and organizations can do online to drive action and create awareness. Social networking and video sharing are just two of the increasing numbers of online techniques where people no longer just interact with content by “reading” and “clicking,” but digest messages and then contribute their own ideas.
To read more about this panel, and the media coverage that followed click here. To talk to Jason about coming to your city and presenting his inisghts, email him at Jason McQueen.
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