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Building Awareness, Taking Action: Creating Support Online to Build Your Base
01/23/2007
Engage supporters. Lock in your base. Call it what you will, this is the first step for any campaign. Before you can make your case or ask for the first dollar, you need to separate yourself from the pack. Virilion's David Haase presented our paper “Prediction ’08: It’s More than One Technology Stupid” at the Evoter Institute’s January meeting, “Research, Relationships, and Reality Check: Campaign 2008 Begins.” At this meeting, David detailed to the crowd how organizations and political campaigns can differentiate themselves online to build their needed base for support, to create awareness and solicit action. To download the paper, click here, or to ask David a question about online campaigns, you can email him at David Haase.
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