Who We Are
Virilion CEO Dan Solomon Has New Book Released!
11/30/2007
When it comes to communicating with their target audience, businesses have more than enough tools to get the job done—blogs, podcasts, social networks, search engines, and many more. There is more to watch, more to read and more expected by consumers than ever before. The rate of innovation is increasing so rapidly that audiences, both online and off, are more fragmented than ever. The media environment now requires the savvy marketer to decipher which vehicle will work for which audience and tailor their communications to achieve results.
How can they know? How can they plan?
What makes people take notice and take action?
MEDIA RULES! (Wiley; December 2007; $24.95; 978-0-470-10888-8; Hardcover) will provide business leaders and entrepreneurs the core skills they need to better understand this dynamic world. Brian Reich and Dan Solomon write in an engaging and accessible style, and provide in-depth insights into the realities of marketing using innovative media technologies and strategies.
This book details how to gain the necessary skills to use these new tools to better navigate upcoming product launches and product quality concerns. It provides new insights into the realities of marketing using new media technologies and strategies. Integrated throughout the book are the results of interviews with more than three-dozen business leaders and communication innovators, including Chris Anderson, Editor of Wired; Jeffrey Hollender, CEO of Seventh Generation; Mark Lukasiewicz, vice president of Digital Media for NBC; Jeff Taylor, founder of EONS.com; Michael Brown, CEO and co-founder of City Year; and Charles Best, chief executive officer and founder, DonorsChoose.
Brian Reich is Director of New Media for Cone, Inc, a strategy and communications agency engaged in building brand trust, stakeholder loyalty and long-term relationships through the development and execution of Cause Branding, Brand Marketing, Corporate Responsibility, and Crisis Prevention and Management initiatives. He is a regular speaker and writer on the issues involving the impact of the internet and technology on politics, society, and the media. He is the editor of the blog Thinking About Media (www.thinkingaboutmedia.com) and contributes to The Hotline and to Personal Democracy Forum (www.personaldemocracy.com). He serves as a Fast Company Expert (http://blog.fastcompany.com/experts/) and as an advisor to Institute for the Connected Society (iFOCOS.org).
Co-author Dan Solomon is CEO of Virilion. Virilion is a full-service, interactive agency with a ten year history of helping major organizations and institutions transform their ideas and issues into results through digital media. With offices around the country, its creative and innovative team has produced award winning results for clients such as Anheuser Busch, eBay, and UNICEF. Dan serves on numerous boards including: the Public Affairs Council, the Mid-Atlantic Council of the American Association of Advertising Agencies, the Lemelson Center for the Study of Invention and Innovation housed at the Smithsonian Institution's National Museum of American History as well as the Advisory Board for the College of Charleston’s Communications Department.
With the combined knowledge of both experts, MEDIA RULES! will help business leaders obtain the core skills they need to better capture and understand the new media universe. It will teach the reader how to interact with customers so that their audience’s perception, loyalty, and activity towards their brand continues for years to come.
Through case studies and real life examples, the authors show readers how to create a new game plan that takes these new media opportunities into consideration. MEDIA RULES also presents real ways to implement the ideas outlined within these pages, including interviews with business innovators who are using these new techniques to successfully overcome a variety of modern business challenges.
Media Rules!
Mastering Today’s Technology to Connect and Keep Your Audience
By Brian Reich and Dan Solomon
Wiley; December 2007
$24.95; 978-0-470-10888-8, Hardcover
ATTENTION REVIEWERS
For the convenience of your readers, please include the following in your review:
Wiley books are available at your local bookstore or by calling 1-800-225-5945.
In Canada, call 1-800-567-4797
Contact:
Cynthia Shannon, Wiley
201-748-6017 / cshannon@wiley.com
Mimi Carter, Virilion
202-521-4430 / mcarter@virilion.com
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