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Interactive Expert and Kerry Campaign Online Strategist Joins Virilion
04/07/2008
FOR IMMEDIATE RELEASE:
WASHINGTON, DC - April 7, 2008. Melissa Boasberg has just joined the full-service interactive agency of Virilion as Vice President.
During the 2004 Kerry Presidential campaign, Melissa helped lead John Kerry’s online efforts which raised the unprecedented amount of $82 million online, shattering all previous records.
“Melissa brings an extraordinary depth of high-profile interactive experience to our clients,” said Dan Solomon, CEO of Virilion. “Melissa knows first hand of what works, what doesn’t and how to guide others in a rapidly changing communications environment.”
Right after the 2004 election, Melissa was responsible for helping launch the Friends of John Kerry and Keeping America’s Promise. At these organizations, she directed both marketing and grassroots strategy and oversaw all Internet, direct mail and grassroots operations. In this capacity, she was responsible for managing a database of 3 million people.
Melissa is a former COO and CEO of Amazing Media, an online, self-serve advertising software company in Fairfax, Virginia, and before that, she spent three years as an executive for Disney Online, where she launched and then ran the division’s international efforts. She received degrees from Yale University and the Stanford Graduate School of Business.
About Virilion:
Virilion is a full-service interactive agency that for more than ten years has helped major organizations and institutions transform their ideas and issues into results through digital media. With offices in Austin, Boston, Los Angeles and Washington, DC, Virilion was named one of INC. Magazine’s fastest growing companies in 2007.
Contact:
Mimi Carter \ Publicist \mimi@virilion.com
A: 1025 Vermont Avenue NW \ Suite 1200 \ Washington, DC 20005
P: 202-521-4430 C: 202-627-948 U: www.virilion.com
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