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Strategic Redesign - Understanding your Audience to Assess the Effectiveness of Your Web Site
04/06/2004
How do you figure out when it is the right time to redesign your organization’s Web site? Is your organization going through a restructuring or is your identity and message changing - then, yes, you should consider a redesign. But in most cases, figuring out if a redesign project is necessary AND a good allocation of resources is not an easy task. Perhaps you think your organization’s site is outdated or it looks so “last year” - these can be good indicators - but often times it is not enough.
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