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Social Media...Here to Stay: Effective Technologies for Reaching Audiences
06/12/2007
The verdict is in: Social media are here to stay. They are not a passing fad.
These interactive online technologies, which allow online users to share content, have made themselves indispensable, and the features offered by social media sites are firmly entrenched as the primary method for online dialogue for organizations and people of all ages.
As part of an effective communications package, every organization needs to learn how to use a combination of social media tools. Failing to do so risks alienating clients and potential customers.
Savvy organizations that use social media to their advantage are rewarded by having online users who discuss their ventures in a favorable setting. Conversely, organizations that do not use social media force people to hold discussions about their work elsewhere, away from their oversight.
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