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Reaching In-Demand Decision Makers Online: A Report on Opinion Leaders' Media Consumption Habits 07/30/04
07/13/2004
In its third-annual survey of Washington, DC decision makers, Virilion found that online communications are the preferred communications tool for reaching Congress and policy makers. The survey found that decision makers are increasingly relying upon online sources for information. 74% of DC decision makers indicated using online media more, while 44% are watching less television compared to this time last year.
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