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Reach Aging Baby Boomers Online…The Right Way
10/09/2006
Baby boomers – that oversized post-World War II generation identified with free love and rock and roll – are rolling into their 60s and heading toward old age.
While not as tech-savvy as their Gen X children (or grandchildren), they are adopting computers and the Internet as fast as the population overall (and far faster than their older, already retired counterparts). They cut their digital teeth at work using email … but bring it home and use it for personal pursuits, keeping in touch with distant friends and relations and researching all manner of issues from health care to hobbies.
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