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People with Disabilities: Big Market…Protected by Law
10/09/2006
Let us give you two reasons to pay attention to how accessible your online presence is for the people with disabilities, including those aging baby boomers:
1. It’s a huge market.
2. It’s the law.
Take the legal issue first. Just last month, a federal court ruled that a retailer can be sued if its Web site is inaccessible to the blind. In a case filed by the National Federation of the Blind against Target Corp., the court concluded that Target’s inaccessible Web site violated Title III of the Americans with Disabilities Act, or ADA.
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