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Looking Forward ‘06: Key Trends for Reaching Influentials Online
10/12/2005
For communications practitioners seeking to shape the public debate and the views of opinion leaders and decision makers, online techniques will continue to offer an increasingly valuable - and essential - outlet.
During 2006, we will see a continuation of the trend towards professionals relying upon online communications during the workday and at home. Online advertising on media sites will continue its trend towards offering more rich presentations. Other interactive channels such as blogs, RSS feeds and mobile devices will become increasingly important to reach the influential crowd.
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