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Don’t Get Caught In The Spam Trap: Effective Strategies For Successful Email Deliverability
09/10/2004
Network administrators and Internet Service Providers are constantly fighting a battle against spam. Ever-changing spam policies can prevent even legitimate and requested email messages from being delivered. Virilion conducted a study during an 8 month period of over 3,300 requested emails sent by 40 nonprofit and advocacy organizations to analyze the challenges of email deliverability. This study found that one-in-five requested emails were not properly delivered to the subscriber.
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