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Caught in the SPAM Trap: A Periodic Report on Blocked Email
09/05/2006
In a three-year continuing study of email sent to constituents by nonprofits, advocacy organizations and political groups, Virilion has identified keys that can dramatically increase email deliverability by reducing the factors that lead receiving organizations to block incoming email, even requested email.
By using these keys, organizations can prevent their email messages to members, donors and other constituents from falling into the “SPAM trap.”
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