Virilion

I have used Constant Contact as my preferred email service for medium to small scale mailings for several years. Throughout this time, Constant Contact has served me well with is basic feature set. However, the product development has not kept pace with the changes of Internet communications and I am investigating alternative solutions. The items Constant Contact lacks that are present in most competitive packages are: Multiple levels of list views and segmentation. Constant Contact provides for...

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A SPLOG is a spam-blog. It is easily created and simply reposts articles from another blog or site via an automated import of the items from an RSS feed. The result is that items from one or more site are reposted without adding any utility. Why do people do this? First, to be jerks. Second, folks can make money. Making money with a SPLOG Most folks find content in splogs via search engines. In fact, some splogs come up higher in search than the originating site. People then think they are legitimate...

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I am a big fan of The Bivings Report. This is a great blog that demonstrates how an Interactive PR agency can use a blog to create a useful collection of both thought leadership and down-and-dirty practical items. A recent post, Buying a Website. The Seven Costly Questions That Are Often Overlooked,  directly addresses a lot of client hosting concerns that are often not voiced. What Gary Bivings notes in his post matches to what I have frequently experienced. Clients need to take a bit more ownership...

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Wikipedia is no doubt one of the most referenced sites. It also drives a lot of traffic to sites and is always in the top search results for it seams like everything. But there is a public misconception about Wikipedia. Sure we all know the information may not be accurate. What I am talking about is the wrongful belief that anyone can update an entry. This was once the intent. It has failed in practice because of human nature to want to own and control territory. I have on my personal side gone in...

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For about a year, I have been using Radian6 that I selected after a rather exhaustive evaluation.  Lately, I am less pleased with the tool and have begun to look again at the old set and search for new ones. I started to put together a list of questions that never seem to be answered up front on sites, in demos or in the first round of sales discussions. or demos. I put this list together and then just today I found another helpful list from Scout Labs. The Scout Labs list is longer than mine...

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My colleague, David Leavitt, alerted me to a cool new tool yesterday he found mentioned on the Nieman Journalism Lab.  Tracer allows you to track who copies and pastes from your Web site.  You put a bit of JavaScript in your footer.  Then when folks copy and paste items from your Web site it is tracked.  How doe sit do this?  When the person pastes the item into their document, site or elsewhere then it has a “Read More” URL link added to the text they paste.  This...

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YouTube is certainly well known for the success it has shown with marketers. Another effective tool is SlideShare. SlideShare offers the ability to post a presentation that others can view, share and comment upon just as you would a video on YouTube. There are a number of similar services, but SlideShare appears to have a solid user base. Easy to use and requiring nothing more than a PowerPoint deck, SlideShare is easy to test out for marketing and communications campaigns. What makes this really...

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Let me start with a note on my bias – I love WordPress. This said, I have tried not to let it color this post that attempts to highlight when and where to choose between WordPress and Drupal. No matter, I look forward to some solid comments from all sides on these ramblings. This evaluation really comes down to a definition of the task you desire. I have found that WordPress is the ideal selection for any blog. I have also found it to be an excellent choice for a small to medium Web site. Why?...

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The techniques of cultivating and motivating people who bundle campaign contributions provide some important insights into marketing through social networks.

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The new government being formed by President-Elect Obama's team provides great insight into creating expectations for transparency and interaction.

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Campaign 2008 shows that enthusiasm, as well as disappointment, has a way of spreading

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An invisible Web that includes e-mails and text messages aims to drive offline action -- getting people to vote.

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The U.S. presidential debate provides insights into how to integrate digital experiences and live events.

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