Virilion Blogs
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LATEST POST: 12/23/2008  Shabbir Safdar |
Finding and establishing keywords for your websiteYesterday I showed you how to examine your website traffic to see what search phrases and keywords people were using to arrive at your site. One of my old friends, a professional artist and creator... |
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LATEST POST: 12/22/2008 Shabbir Safdar |
My Suggested New Year's Resolution For Youweb analytics, metrics, measurement Shabbir |
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LATEST POST: 12/15/2008 Shabbir Safdar |
Learning from online comments about your productThank you for the week off. I left some of my disposable income in Vegas with other tourists for a few days, and visited my family in St. Louis before the arrival of my next child.Today's lesson is... |
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LATEST POST: 12/10/2008  Dan Solomon |
Turbo-Charged Social Networks: Lessons From BundlersThe techniques of cultivating and motivating people who bundle campaign contributions provide some important insights into marketing through social networks. |
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LATEST POST: 12/10/2008 Dan Solomon |
Rapid Transitions: Changing Brand Meaning in Plain ViewThe new government being formed by President-Elect Obama's team provides great insight into creating expectations for transparency and interaction. |
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LATEST POST: 12/10/2008 Dan Solomon |
Generation O: The Implications for Traditional MarketersCampaign 2008 shows that enthusiasm, as well as disappointment, has a way of spreading |
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LATEST POST: 12/10/2008 Dan Solomon |
A Two-Year Campaign Nears Its EndAn invisible Web that includes e-mails and text messages aims to drive offline action -- getting people to vote. |
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LATEST POST: 12/10/2008 Dan Solomon |
What Marketers Can Learn From an Extreme EventThe U.S. presidential debate provides insights into how to integrate digital experiences and live events. |
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LATEST POST: 12/02/2008 Shabbir Safdar |
Relationship wisdom from KD PaineKD Paine, the queen of PR measurement, suggests a measurement approach to one of the great intangibles: client relationships.A former client of mine used to say "when budgets are tight, I can always... |
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LATEST POST: 12/01/2008 Shabbir Safdar |
Want to see a slow motion PR trainwreck? Melamine, baby formula, and the rest of the dairy industry.The PR disaster that is melamine-tainted baby formula continues a slow build that could engulf the entire dairy industry in a perfect storm of consumer mistrust.The perfect storm I describe is one in... |
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LATEST POST: 11/24/2008 Shabbir Safdar |
Data on the Motrin Mom outbreakJason Alcorn and I took some time and examined the data around the Motrin Mom outbreak last week. In case you missed it, Motrin put a video ad up on their website that managed to offend some mothers... |
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LATEST POST: 11/10/2008 Shabbir Safdar |
How Does Your Reputation Look In Google?[This article originally appeared in PRNews' print newsletter.]By Shabbir Imber Safdar and Jason Alcorn, Virilion Inc.???Google never forgets?????? -Online magazine Slashdot ??????and that includes... |
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LATEST POST: 11/07/2008 Shabbir Safdar |
Judge issues gag orders on defendant for Google AdWords ads, but not for websiteLast week Judge Susan Illston, presiding over Bowoto v. Chevron in the Northern California Federal District Court, ordered Chevron to stop running Google AdWords advertisements around the name of the... |
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LATEST POST: 10/27/2008 Shabbir Safdar |
Nike PR handles running community brushfireOn Sunday October 19th, Nike sponsored the "Nike Women's Marathon" in San Francisco. Two packs set out: first an "elite" group of individuals, presumably wearing specially-provided Nike gear, and... |
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LATEST POST: 10/27/2008 Shabbir Safdar |
Nike PR handles running community brushfireOn Sunday October 19th, Nike sponsored the "Nike Women's Marathon" in San Francisco. Two packs set out: first an "elite" group of individuals, presumably wearing specially-provided Nike gear, and 20... |
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LATEST POST: 10/23/2008 Shabbir Safdar |
Internet-savvy communicator on the blockA colleague of mine who works at a client is leaving his large East Coast university for the private sector. If it had to do with Millenials and the Internet, he was at the center of his organization's... |
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LATEST POST: 10/23/2008 Shabbir Safdar |
Internet-savvy communicator on the blockA colleague of mine who works at a client is leaving his large East Coast university for the private sector. If it had to do with Millenials and the Internet, he was at the center of his organization's... |
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LATEST POST: 10/20/2008 Shabbir Safdar |
Choose Your Own Adventure: A new use for YouTubeMobile gaming company Hexolabs recently created a 'choose your own adventure' style game on YouTube that has become an instant hit. The ability to use this to tell a story that revolves around... |
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LATEST POST: 10/20/2008 Shabbir Safdar |
Choose Your Own Adventure: A new use for YouTubeMobile gaming company Hexolabs recently created a 'choose your own adventure' style game on YouTube that has become an instant hit. The ability to use this to tell a story that revolves around policy... |
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LATEST POST: 10/07/2008 Shabbir Safdar |
Clay Shirky talk on information overload, privacy, and an engagement gone bad on Facebook.What I love about Clay Shirky is his ability to get to the heart of an issue and put it into perspective. For most journalists today, especially tech... |