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    <title>Mindshare News and Insights</title><link>http://www.mindshare.net</link>
    <description>The latest news and insights from mindshare.net</description>
    <language>en-US</language>
    <item>
      <pubDate>Tue, 01 Jul 2008 14:41:30 GMT</pubDate>
      <title>Jill Ammon, Expert in Engaging Health Care Communities, Joins Virilion</title><link>http://www.mindshare.net/who_we_are/insights_news/news/jill_ammon_expert_in_engaging_health_care_communities_joins_virilion</link>
      <description>
&lt;p&gt;
Jill Ammon joins Virilion with significant experience in managing health-related communities online. 
&lt;/p&gt;
</description>
    </item>
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      <pubDate>Mon, 16 Jun 2008 18:37:20 GMT</pubDate>
      <title>VIRILION’S RACHEL CHEATHAM AND PANEL OF EXPERTS TO ADDRESS NEW MEDIA STRATEGIES FOR COMMUNICATION PROS AT BIO CONFERENCE IN SAN DIEGO </title><link>http://www.mindshare.net/who_we_are/insights_news/news/virilion_s_rachel_cheatham_and_panel_of_experts_to_address_new_media_strategies_for_communication_pros_at_bio_conference_in_san_diego</link>
      <description>
&lt;p&gt;
“Communicating Food Biotechnology Using New Media Strategies” will be held on Tuesday, June 17 at 4:00pm. 
&lt;/p&gt;
</description>
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      <pubDate>Thu, 22 May 2008 18:37:06 GMT</pubDate>
      <title>Virilion Continues To Win Interactive Industry&apos;s Top Awards</title><link>http://www.mindshare.net/who_we_are/insights_news/news/virilion_continues_to_win_interactive_industry_s_top_awards</link>
      <description>
&lt;p&gt;
It is only May and &lt;a href=&quot;http://www.virilion.com&quot; target=&quot;_blank&quot;&gt;Virilion, Inc&lt;/a&gt;., named one of the Washington Business Journal&apos;s top grossing firms, continues to win awards. Read on! 
&lt;/p&gt;
</description>
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      <pubDate>Tue, 22 Apr 2008 17:40:47 GMT</pubDate>
      <title>Food and Nutrition Expert, Rachel Cheatham, PhD, joins Virilion as new VP for Food, Agriculture and Nutrition</title><link>http://www.mindshare.net/who_we_are/insights_news/news/food_and_nutrition_expert_rachel_cheatham_phd_joins_virilion_as_new_vp_for_food_agriculture_and_nutrition</link>
      <description></description>
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    <item>
      <pubDate>Mon, 07 Apr 2008 17:35:17 GMT</pubDate>
      <title>Interactive Expert and Kerry Campaign Online Strategist Joins Virilion </title><link>http://www.mindshare.net/who_we_are/insights_news/news/interactive_expert_and_kerry_campaign_online_strategist_joins_virilion</link>
      <description>
&lt;p&gt;
Melissa Boasberg brings presidential campaign and executive-level experience to interactive agency.
&lt;/p&gt;
</description>
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    <item>
      <pubDate>Mon, 07 Apr 2008 17:24:52 GMT</pubDate>
      <title>Top Capitol Hill aide, Michael Meehan, joins Virilion  </title><link>http://www.mindshare.net/who_we_are/insights_news/news/top_capitol_hill_aide_michael_meehan_joins_virilion</link>
      <description>
&lt;p&gt;
Virilion announced today that seasoned political strategist, Michael Meehan has joined the firm as Senior Vice President. With over 20 years of national political experience, Meehan will provide strategic services and develop integrated campaigns for the firm’s national and international clients. 
&lt;/p&gt;
</description>
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    <item>
      <pubDate>Tue, 01 Apr 2008 15:12:03 GMT</pubDate>
      <title>Poll Finds Donors Interested in  “Keeping-Up” Through Social Media</title><link>http://www.mindshare.net/who_we_are/insights_news/news/poll_finds_donors_interested_in_keeping_up_through_social_media</link>
      <description>
&lt;p&gt;
According to a new poll released today by Harris Interactive and Virilion, a majority of donors say it is important for non-profit and charitable organizations to use social media to communicate with their supporters. 
&lt;/p&gt;
</description>
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    <item>
      <pubDate>Fri, 07 Mar 2008 17:36:34 GMT</pubDate>
      <title>Virilion Wins Multiple ADDYS and Shares Stage with DC’s Top Agencies</title><link>http://www.mindshare.net/who_we_are/insights_news/news/virilion_wins_multiple_addys_and_shares_stage_with_dc_s_top_agencies</link>
      <description>
&lt;p&gt;
&lt;b&gt;Virilion&lt;/b&gt; Wins Awards for the Creation of Interactive Web Sites for Clients Including &lt;b&gt;The Ad Council&lt;/b&gt;, &lt;b&gt;Strong American Schools&lt;/b&gt; and &lt;b&gt;UNICEF&lt;/b&gt;
&lt;/p&gt;
</description>
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    <item>
      <pubDate>Tue, 12 Feb 2008 14:45:13 GMT</pubDate>
      <title>Virilion Founder Shabbir Safdar Publishes Case Study on Web Parody in PR NEWS</title><link>http://www.mindshare.net/who_we_are/insights_news/news/virilion_founder_shabbir_safdar_publishes_case_study_on_web_parody_in_pr_news</link>
      <description>
&lt;p&gt;
&lt;b&gt;Using Web Parody To Criticize Your Opponents&lt;/b&gt; - &lt;i&gt;How two guys with $500 and a little free time skewered a multi-billion dollar industry in front of a global audience.&lt;/i&gt;
&lt;/p&gt;
</description>
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      <pubDate>Thu, 24 Jan 2008 18:49:51 GMT</pubDate>
      <title>Virilion Names New Financial Executive</title><link>http://www.mindshare.net/who_we_are/insights_news/news/virilion_names_new_financial_executive</link>
      <description>
&lt;p&gt;
Appointment of Scott Brenowitz as Controller Reflects Company’s Growth 
&lt;/p&gt;
</description>
    </item>
    <item>
      <pubDate>Mon, 10 Dec 2007 13:57:32 GMT</pubDate>
      <title>Virilion Secures Internet Innovator  </title><link>http://www.mindshare.net/who_we_are/insights_news/news/virilion_secures_internet_innovator</link>
      <description>
&lt;p&gt;
Names seasoned interactive public affairs expert, Ken Deutsch, as new Senior Vice President, Public Affairs. 
&lt;/p&gt;
</description>
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      <pubDate>Fri, 30 Nov 2007 18:58:48 GMT</pubDate>
      <title>Virilion CEO Dan Solomon Has New Book Released! </title><link>http://www.mindshare.net/who_we_are/insights_news/news/virilion_ceo_dan_solomon_has_new_book_released</link>
      <description>
&lt;p&gt;
Dan&apos;s new book,&lt;i&gt; &lt;b&gt;&lt;a href=&quot;http://www.amazon.com/Media-Rules-Mastering-Technology-Audience/dp/0470108886/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1196777971&amp;sr=8-1&quot; target=&quot;_self&quot;&gt;Media Rules! &lt;/a&gt;&lt;/b&gt;&lt;/i&gt;is co-authored by Brian Reich and helps organizations and companies master today&apos;s technology to connect with and keep their audience.
&lt;/p&gt;
</description>
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    <item>
      <pubDate>Wed, 07 Nov 2007 20:34:55 GMT</pubDate>
      <title>Engaging an Aging Audience: Advantages of Web Site Accessibility</title><link>http://www.mindshare.net/who_we_are/insights_news/virilion_insights_from_the_road/engaging_an_aging_audience_advantages_of_web_site_accessibility</link>
      <description></description>
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      <pubDate>Thu, 27 Sep 2007 16:35:11 GMT</pubDate>
      <title>Mindshare Interactive Campaigns Changes Name to Virilion  </title><link>http://www.mindshare.net/who_we_are/insights_news/news/mindshare_interactive_campaigns_changes_name_to_virilion</link>
      <description>
&lt;p&gt;
New venture capital and name positions interactive agency for expansion. 
&lt;/p&gt;
</description>
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    <item>
      <pubDate>Fri, 14 Sep 2007 16:21:44 GMT</pubDate>
      <title>Virilion Ends Summer Awash in AWARDS – Racks Up Some of the Best in Interactive Industry</title><link>http://www.mindshare.net/who_we_are/insights_news/news/virilion_ends_summer_awash_in_awards_racks_up_some_of_the_best_in_interactive_industry</link>
      <description>
&lt;p&gt;
Virilion is pleased to announce it has won some of the most coveted awards in the interactive communications industry including those from Interactive Media Awards, the American Marketing Association, PR News, and the Web Marketing Association. 
&lt;/p&gt;
</description>
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    <item>
      <pubDate>Thu, 06 Sep 2007 17:21:49 GMT</pubDate>
      <title>Mindshare Among INC&apos;s Fastest Growing Companies</title><link>http://www.mindshare.net/who_we_are/insights_news/news/mindshare_among_inc_s_fastest_growing_companies</link>
      <description>
&lt;p&gt;

Mindshare Interactive Campaigns Ranks No. 1362 on the 2007 INC. 5,000 &lt;br /&gt;with Three-Year Sales Growth of 264.1% 
&lt;/p&gt;
</description>
    </item>
    <item>
      <pubDate>Tue, 21 Aug 2007 18:24:03 GMT</pubDate>
      <title>Poll Finds Donors Who Are Online and Give More Spend More Time with the WEB than TV</title><link>http://www.mindshare.net/who_we_are/insights_news/news/poll_finds_donors_who_are_online_and_give_more_spend_more_time_with_the_web_than_tv</link>
      <description>
&lt;p&gt;
According to a new poll conducted by Harris Interactive in partnership with Mindshare Interactive Campaigns, donors who are online and give more spend more time with the Internet than television. Those who donated $5,000 or more in the past year and who are online spent an average of 19 hours per week online as compared with an average of 16 hours watching television. In comparison, those who gave less than $1,000 in the past year spend more time with television than the Internet – on average those who gave less than $1,000 spend 17 hours per week with the Internet as compared with an average of 18 hours with television.
&lt;/p&gt;
</description>
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    <item>
      <pubDate>Fri, 03 Aug 2007 18:11:51 GMT</pubDate>
      <title>Online Fundraising: Moving Beyond the Donate Button</title><link>http://www.mindshare.net/who_we_are/insights_news/insights/online_fundraising_moving_beyond_the_donate_button</link>
      <description>
&lt;p&gt;
Since the inception of online fundraising, nonprofits have raised hundreds of millions of dollars with new media strategy. Obviously, interactive fundraising can be very effective, but for the maximum return on outreach efforts, your orgainzation&amp;amp;apos;s execution needs to be carefully researched and choreographed. With online media, there is great potential to significantly increase your donor base, along with their frequency of gift-giving; but you need more than just a donate button!
&lt;/p&gt;

&lt;p&gt;
&lt;b&gt;Want to learn what else should go into the planning for your future fundraising succes? M. Sue Woodward, CFRE--Virilion&apos;s fundraising expert--will tell you with Virilion&apos;s newest white paper.&lt;/b&gt;
&lt;/p&gt;
</description>
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    <item>
      <pubDate>Fri, 03 Aug 2007 13:28:51 GMT</pubDate>
      <title>Ideas That Work in Integrated Nonprofit Marketing!</title><link>http://www.mindshare.net/who_we_are/insights_news/virilion_insights_from_the_road/ideas_that_work_in_integrated_nonprofit_marketing</link>
      <description></description>
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    <item>
      <pubDate>Tue, 31 Jul 2007 13:21:52 GMT</pubDate>
      <title>The Digital Opportunity: Using New Media for Public Education Campaigns</title><link>http://www.mindshare.net/who_we_are/insights_news/virilion_insights_from_the_road/the_digital_opportunity_using_new_media_for_public_education_campaigns</link>
      <description></description>
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