Evaluating Your Online Efforts In A Culture of Measurement
When your PR efforts create a measurable impact on your organization’s goals, you will be at the head of the line for budget and staff. If you can’t measure your benefits to the organization’s goals, then your PR efforts are merely, “those communications people we have to keep around”.
Virilion Appoints Anthony Owens as Senior Strategic Consultant
Former senior director with Sodexo to lead agency's issues and reputation management services.